Do You Know Your Mission Statement?

Show Notes

Today Jill wonders if anyone in the entire company actually can say the Rustic Cuff Mission statement from memory. She decides to give a day off to the first person that can say it word for word.
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Audio Transcription

Jill Donovan:
Do you ever feel like you’re building an ark with only the instructions for a canoe? If so, you’re not alone. Welcome to CEO ish, where we’ll discuss traveling the path of the unknown while making it your own.

Jill Donovan:
Hi Kelly.

Kelly Smith:
Hi.

Jill Donovan:
Hi. Welcome back.

Kelly Smith:
Thanks.

Jill Donovan:
Should I keep saying welcome back if you’re here every time with bracelets?

Kelly Smith:
Well, but since I’ve left and come back.

Jill Donovan:
Okay. Welcome.

Kelly Smith:
I think it’s fine.

Jill Donovan:
Thanks. Welcome. Welcome to everybody listening and watching right now. I’m Jill Donovan, and this is Kelly Smith, and today we’re going to talk about mission statements, which sounds just so-

Kelly Smith:
Boring.

Jill Donovan:
I know, but we’re going to do it in a really fun way.

Kelly Smith:
Okay.

Jill Donovan:
We’re going to see how many of our employees, we’re going to call them on the spot, and see if anybody can recite from memory our bracelets mission statement.

Kelly Smith:
Oh, okay.

Jill Donovan:
Do you think anybody can?

Kelly Smith:
Now you’re not going to ask me for it, are you?

Jill Donovan:
Nope.

Kelly Smith:
Okay. Good.

Jill Donovan:
But keep your phone handy.

Kelly Smith:
I’m sure they’re all going to know it.

Jill Donovan:
I highly doubt it. I feel like they know it in their heart, but maybe not in their heads.

Kelly Smith:
They know in their heart.

Jill Donovan:
Let’s make this fun, and say if anybody gets it word for word, we’ll give them the day off tomorrow.

Kelly Smith:
Oh, okay. Are you going to tell everybody what it is first before-

Jill Donovan:
Yes, I will tell everybody what it is. Do you know what it is?

Kelly Smith:
No. I don’t.

Jill Donovan:
You don’t?

Kelly Smith:
I was planning to work tomorrow anyway, so it’s fine.

Jill Donovan:
Could you take a stab at it? Because if you don’t know it, it means that it’s not important enough or easy enough for you to remember.

Kelly Smith:
It’s in my heart. Okay, it’s something-

Jill Donovan:
Hold on. Robin? Robin?

Kelly Smith:
Robin, now you’re on there. Please come in.

Jill Donovan:
Robin, can you come here in a second? Robin did her hair today.

Kelly Smith:
Robin, I can see you backing off from the… Robin.

Jill Donovan:
Kelly, just give it a stab.

Kelly Smith:
Okay. Something about impacting the world one cuff at a time.

Jill Donovan:
See, that’s what everybody’s going to say. They’re going to say something like that.

Kelly Smith:
Is that wrong?

Jill Donovan:
Robin is crawling out the door. Robin’s favorite thing is to be on camera with bracelets.

Kelly Smith:
Yes.

Jill Donovan:
Robin, this is not on video today. It’s just audio. Okay.

Kelly Smith:
There’s no reason why you and I have lipstick on. It’s just audio.

Jill Donovan:
It’s just audio. All right. Here we go. It is impacting and connecting. I’m reading it.

Kelly Smith:
Oh, okay. Go ahead. Why don’t you say what the mission statement is?

Jill Donovan:
Impacting and connecting lives in uncommon ways one cuff at a time.

Kelly Smith:
Okay.

Jill Donovan:
We’re going to call a few people. It’s always fun to see who actually answers.

Kelly Smith:
I agree. That is interesting.

Jill Donovan:
We’re going to call a few people, and we’re going to ask them this. We’ll call a few people, and if any of them get it word for word, they get the full day off tomorrow.

Kelly Smith:
Okay. What if they all get it?

Jill Donovan:
They can all take the day off tomorrow. I am that confident that they don’t know it.

Kelly Smith:
Okay.

Jill Donovan:
But they should know it, because I just said it in the Monday meeting.

Kelly Smith:
You should totally give them a prep. Give them the incentive that there is a prize if they get it right.

Jill Donovan:
No, because then they’re going to ask somebody next to them. I don’t want any cheating going.

Kelly Smith:
Apparently. Apparently someone is very prolific at cheating. You came up with that quickly.

Jill Donovan:
This first one we’re calling, Chrissy. Chrissy is here today, because I saw her.

Kelly Smith:
Why don’t you say what Chrissy does?

Jill Donovan:
Chrissy is the head of all of our production here at Rustic Cuff.

Kelly Smith:
She’s a busy girl.

Jill Donovan:
Chrissy has been here, I want to say, six and a half years.

Kelly Smith:
Yes.

Jill Donovan:
And she’s amazing.

Kelly Smith:
She is, except that my guess is she will not answer her phone. Not because you’re calling. Because she’s doing 9000 other things and can’t remember where she left her phone. Maybe.

Jill Donovan:
Oh. We love you, Chrissy. Here we go. Somebody’s saying, “Chrissy, your phone’s ringing.”

Kelly Smith:
Yes.

Speaker 3:
Your call has been forwarded.

Kelly Smith:
Mm hmm. (affirmative) She doesn’t know where she left her phone and bracelets.

Jill Donovan:
We’re going to call the girl that sits next to Chrissy. Jen.

Kelly Smith:
Who? Okay.

Jill Donovan:
Jen.

Kelly Smith:
I saw her.

Jill Donovan:
Okay. Jen. She might know it, because she cares about us.

Kelly Smith:
She’s probably Googling it right now.

Jen:
Hello?

Jill Donovan:
Hey.

Jen:
Hey.

Jill Donovan:
What you doing?

Jen:
I’m working. I have diarrhea.

Kelly Smith:
Uh huh. Uh huh. (affirmative).

Jen:
What? What are you doing? I don’t want to do the podcast.

Kelly Smith:
Uh huh. Uh huh. (affirmative) I told you.

Jill Donovan:
I just have one question for you. One question. You don’t have to come down here.

Kelly Smith:
It’s just a question. You don’t have to be on.

Jill Donovan:
Without looking [crosstalk 00:04:45]

Jen:
Am I on live? Am I on the podcast right now?

Jill Donovan:
It’s not live.

Kelly Smith:
No.

Jill Donovan:
No, it’s not live. I just have one question without looking at anything. Can you tell me what our mission statement is?

Jen:
To change the world in uncommon ways one cuff at a time.

Jill Donovan:
Oh, so, so close.

Kelly Smith:
Close, but no cigar on that one, Jen.

Jill Donovan:
Love you. Hope you feel better.

Jen:
Love you. Bye. Thanks. I really have diarrhea. Bye.

Kelly Smith:
That was close though.

Jill Donovan:
That was clever.

Kelly Smith:
Yeah.

Jill Donovan:
Okay. That was close. Okay.

Kelly Smith:
I’m telling you-

Jill Donovan:
Let’s call somebody over at 52 [crosstalk 00:05:22]

Kelly Smith:
You can’t call anybody else in that room. They’re all onto it.

Jill Donovan:
No. That’s pretty smart for her to say that. Yeah.

Kelly Smith:
We should have Jen on. Now that would be a show. A lot of editing, possibly.

Jill Donovan:
Jen. Oh my gosh. Jen and Casey. Here we go. We’re calling Holly.

Kelly Smith:
Oh, I want to…

Jill Donovan:
These girls are working so hard. They shouldn’t have their bracelets or phone right near them.

Holly:
Hello.

Jill Donovan:
Hi sister.

Holly:
What are you doing?

Jill Donovan:
What are you doing?

Holly:
I’m still on orders.

Jill Donovan:
I have a quick question for you.

Holly:
Yes.

Jill Donovan:
Without looking at anything, would you be able to recite what our mission statement is?

Holly:
Oh, Jill. Don’t do this to me.

Jill Donovan:
I am. Don’t look at anything.

Holly:
I would say… I’m embarrassed, because I’ve heard it so many times.

Jill Donovan:
No, no, there’s only so much space in your brain. Just give it a try.

Holly:
Yes. No. Okay. So I would say like… To give… Shoot.

Jill Donovan:
You got it. One more time.

Holly:
To give to others in… Okay. Hang on. To give to others in a gifting way one cuff at a time. That’s not it, though.

Jill Donovan:
No, no. It’s super, super close. Thank you so much. Thank you for-

Holly:
I am so sorry. I am so sorry.

Jill Donovan:
Thank you for giving it a try. Do not be sorry. Do not be sorry. Listen, you’ll have another opportunity to have a day off. Don’t tell anybody I called you.

Holly:
Okay. Okay. I won’t.

Jill Donovan:
Love you. Bye.

Holly:
Okay, love you too. Bye.

Kelly Smith:
I’m really going to miss Holly when she has to get fired.

Jill Donovan:
Those will make great soundbites. Gifting, giving. All right, let’s call…

Kelly Smith:
Liz?

Jill Donovan:
Elizabeth [crosstalk 00:00:07:26].

Kelly Smith:
Do you think she’ll know?

Jill Donovan:
Yes.

Kelly Smith:
Michelle would know.

Jill Donovan:
Okay. We’re going to call Michelle. Jamie will know.

Kelly Smith:
Jamie’s in the other room.

Liz:
Hi Jill.

Jill Donovan:
Hi Liz. How are you?

Liz:
I’m good. How are you?

Jill Donovan:
I’m good. How’s the move?

Liz:
Oh, it’s good. They were rearranging desks last I checked, and I was going to come into a room with my pod, so that’s exciting.

Jill Donovan:
Wow. That sounds like fun. I have a really quick question for you. I won’t keep you.

Liz:
Yes, yes.

Jill Donovan:
If you were asked to, would you be able, see, somebody’s calling me back. If you were asked to, would you be able to say word for word what our mission statement is?

Liz:
If I was asked to, would I be able to say word for word?

Jill Donovan:
Yeah. Or could you give it a try?

Liz:
Well, I could go give it a try.

Jill Donovan:
Without looking at anything.

Liz:
Without looking at anything.

Jill Donovan:
And without any help.

Liz:
Sure.

Jill Donovan:
Okay, let’s hear it.

Liz:
Changing lives in an uncommon way one bracelets cuff at a time.

Jill Donovan:
I mean, that is so close.

Kelly Smith:
Close. Really close.

Liz:
Close?

Jill Donovan:
Really, really close.

Liz:
Did I win a car?

Jill Donovan:
No, but close. Impacting and connecting lives in uncommon ways one bracelets cuff at a time, but I’ve got to tell you, Liz, that was really good.

Liz:
Really good.

Jill Donovan:
Yeah.

Liz:
Well, that’s close. I’ll practice that.

Jill Donovan:
I feel like-

Kelly Smith:
Really positive. Like she just went for it.

Jill Donovan:
Liz. Can I give her a prize for that?

Kelly Smith:
You can do whatever you want.

Jill Donovan:
Liz, if nobody gets it better than you, I’m calling you back with a prize. Okay?

Liz:
Okay.

Kelly Smith:
So you didn’t win anything.

Jill Donovan:
Not yet.

Kelly Smith:
But you might win something.

Liz:
Not yet, but I might.

Kelly Smith:
If everybody else is [crosstalk 00:09:09].

Liz:
[crosstalk 00:09:09]

Jill Donovan:
Thank you for at least knowing it better than Kelly did. Thank you.

Liz:
Okay. Yeah, no problem.

Jill Donovan:
Yeah. Thanks, Liz.

Liz:
Yeah. Bye.

Jill Donovan:
Love you. Bye.

Kelly Smith:
So, so nice. And can I ask you a question? Sure.

Jill Donovan:
Okay. Is Jamie really right there? Okay. Let’s call [Shelley Absher 00:09:26]. If Shelly doesn’t know this…

Kelly Smith:
I think she will.

Jill Donovan:
Yeah. Shelly will.

Kelly Smith:
She’s going to think I’m going to ask her on the bracelets podcast.

Jill Donovan:
Okay. Shelly has to answer her phone.

Shelley:
Hello.

Jill Donovan:
Hi, Shell.

Shelley:
Hi.

Jill Donovan:
What you doing?

Shelley:
Am I on a podcast?

Jill Donovan:
You’re not on a podcast. Why? Did somebody tell you you were?

Shelley:
No. Why? What’s up?

Jill Donovan:
I have a quick question for you.

Shelley:
Yeah.

Jill Donovan:
Could you say, if I asked you, word for word without looking what our mission statement is?

Shelley:
No.

Jill Donovan:
Could you give it a try?

Shelley:
To change lives and spread kindness one cuff at a time.

Jill Donovan:
Okay. That’s really close. I feel like I need to instruct.

Kelly Smith:
Everybody knows one cuff at a time.

Shelley:
We all need a second memory verse.

Kelly Smith:
Yes.

Shelley:
[crosstalk 00:10:22] we need to memorize it.

Jill Donovan:
But thank you for playing along.

Shelley:
Uh huh. (affirmative). Okay.

Jill Donovan:
Okay, I’ll see you soon.

Shelley:
Okay, bye.

Jill Donovan:
Okay, bye.

Kelly Smith:
Oh my gosh, you’re in trouble.

Jill Donovan:
Oh, by the way, that was a bracelets podcast.

Kelly Smith:
You’re in trouble.

Jill Donovan:
Okay. Let’s call one more. One more.

Kelly Smith:
Not one employee knows what this mission statement is.

Jill Donovan:
Well, Liz was really the closest. Who should we call? Who? Michelle?

Kelly Smith:
Michelle A?

Jill Donovan:
Okay. I feel like she might’ve been down there with Liz, but we’ll give it a shot. Okay.

Kelly Smith:
She’s probably looked it up.

Jill Donovan:
Oh, Kelly D? Yeah. We’ll call Liz and then, I mean Michelle, and then Kelly.

Kelly Smith:
Who said Kelly D? Oh, hi. Marcie, you’re going to be on this podcast. Let’s call Marcie.

Jill Donovan:
She might be down there too. She always answers her phone.

Michelle:
Hi Jill.

Jill Donovan:
Hi Michelle. How are you?

Michelle:
Good. How are you?

Jill Donovan:
Are you downstairs with Liz?

Michelle:
No, I just left 52 to go to my dermatologist, and then I left my bracelets there, and I’m going back.

Jill Donovan:
Are you having a good day?

Michelle:
Yes. I’m having a great day.

Jill Donovan:
I’m so glad to hear that. Can I ask you a quick question?

Michelle:
Yes.

Jill Donovan:
If you had to say word for word, could you say what our mission statement is?

Michelle:
Well, you altered a little bit, but yes, I have one memorized.

Jill Donovan:
Okay. Let’s hear the non altered version.

Michelle:
To impact the world in an uncommon way one cuff at a time.

Jill Donovan:
That’s really good, Michelle. I did alter it from there, but that is what we used to say. Yeah.

Michelle:
So maybe the alteration is… It’s not to change the world, because you changed that word. You changed it to-

Jill Donovan:
I said impacting and connecting lives.

Michelle:
That’s it. Impacting and connecting lives.

Jill Donovan:
Yeah. That’s amazing. Yeah. Thank you so much for caring enough to know most of that.

Kelly Smith:
Does she win the prize?

Jill Donovan:
What’s that?

Kelly Smith:
Does she win the prize?

Michelle:
Am I on speakerphone?

Jill Donovan:
No. Mm mm. (negative) Does it sound like it?

Michelle:
Yeah.

Jill Donovan:
No, I’m sorry. I’ve got my headphones on. My Bose headphones.

Michelle:
No, your gratitude sounded like… That’s why I’m laughing.

Jill Donovan:
Wait. But I normally give you a lot of gratitude anyhow.

Michelle:
It’s just funny to me.

Jill Donovan:
Okay. Well, I love you and appreciate you.

Michelle:
Who are you asking that?

Jill Donovan:
I was trying to see if anybody knew it.

Michelle:
To… Say it again. To impact and-

Jill Donovan:
Impacting and connecting lives in uncommon ways one bracelets cuff at a time.

Michelle:
You got it. I’ll never forget it.

Jill Donovan:
I’ll call you right back.

Michelle:
Impacting and connecting lives.

Jill Donovan:
Yeah. Perfect. Thank you. Michelle.

Michelle:
Hey, Jill?

Jill Donovan:
Yeah?

Michelle:
Really quick. I talked to Adam a little while ago. He’s going to take all the drums down, and I asked him if there was any way he could take Cherry Street’s down by tomorrow afternoon.

Jill Donovan:
Oh, that’s so great. Okay. That’s perfect. Thanks for handling that for me.

Michelle:
You’re welcome.

Jill Donovan:
Okay.

Michelle:
You’re very welcome.

Jill Donovan:
I will catch up with you later. Thank you so much, Michelle.

Michelle:
I’ll be back in 52 in about 40 minutes.

Jill Donovan:
Okay, sounds good.

Michelle:
Oh no, I won’t. Sheila and I have an interview at 3:30. That’s where I’ll be.

Jill Donovan:
Okay. I’ll see you then.

Michelle:
Okay, bye.

Jill Donovan:
Thanks, Michelle.

Michelle:
Bye.

Jill Donovan:
Okay. Bye bye. And by the way, you were on a podcast.

Kelly Smith:
She really is the best.

Jill Donovan:
She is the best.

Kelly Smith:
Man, she needs a raise. I think she is getting this tattooed on. She was like, “Okay, one more time impacting and connecting people. That’s right. That’s right. I’ll never forget it.”

Jill Donovan:
The last one I’m going to give a chance to is my sister in law.

Kelly Smith:
Okay.

Jill Donovan:
Okay. I feel like, Kelly-

Kelly Smith:
Do you think she’ll win it?

Jill Donovan:
I feel like she spends the most time with me.

Kelly Smith:
Yeah.

Jill Donovan:
I feel like she-

Kelly Smith:
But I spend a lot of time with you too, and I don’t remember it.

Jill Donovan:
We’ve never talked about it. It’s what Kelly and I talk about over dinner.

Kelly Smith:
Oh. Okay, let’s try her.

Jill Donovan:
Okay, here we go. Kelly won’t answer her phone though.

Kelly Smith:
You don’t think?

Jill Donovan:
She’s a busy body. A busy bee.

Kelly Smith:
Not a busy body.

Jill Donovan:
Too totally different things.

Kelly Smith:
Not a busy body. She’s going to love when she finds out you said that.

Jill Donovan:
She’s not a busy body at.

Kelly:
Hi, this is Kelly.

Jill Donovan:
Oh.

Kelly Smith:
Okay, well-

Jill Donovan:
Have you ever confused busy body with busy bee?

Kelly Smith:
I don’t use busy bee as a term very often.

Jill Donovan:
My sister in law could never be accused as a busy body.

Kelly Smith:
Oh my gosh. She is the farthest thing she is.

Jill Donovan:
She is the busiest bee.

Kelly Smith:
She is busy. She is busy.

Jill Donovan:
Busy body.

Kelly Smith:
Oh my.

Jill Donovan:
Okay, so Michelle won.

Kelly Smith:
Michelle won.

Jill Donovan:
Michelle won’t take a day off.

Kelly Smith:
Poor Liz.

Jill Donovan:
Liz was so close.

Kelly Smith:
Thinks you’re calling her back with a prize.

Jill Donovan:
Should we call her up here?

Kelly Smith:
Yes.

Jill Donovan:
Okay. Let’s call her up here. Okay, here we go. We can edit this out. Okay. We’re going to call Liz up here.

Jill Donovan:
Hey Sheila. Sheila, will you call Liz to come up to your bracelets office?

Sheila:
Oh sure.

Jill Donovan:
Okay. Because if I do, she’ll know.

Kelly Smith:
Now you’re in the loop.

Jill Donovan:
So Sheila, our HR director, is calling up Liz who really pretty much won it.

Kelly Smith:
Yeah, that’s true.

Jill Donovan:
Except for Michelle, who I have a feeling. She was driving and she keeps the mission statement on her car.

Kelly Smith:
No.

Jill Donovan:
She will now.

Kelly Smith:
Oh. Yeah.

Jill Donovan:
But we’re going to give Liz, what could we give Liz?

Kelly Smith:
She has been working really, really hard.

Jill Donovan:
She has, but she went to Hamilton.

Kelly Smith:
Yeah, yeah, yeah, yeah. But what I really want to talk about is-

Jill Donovan:
Liz went to Hamilton. She did not get a shirt. That’s a Hamilton shirt.

Kelly Smith:
Oh, is this for her?

Jill Donovan:
Yes, that’s for her.

Kelly Smith:
I’m not sweating in it.

Jill Donovan:
Okay, hold on. Is she coming?

Sheila:
Oh.

Jill Donovan:
Oh. Tell her that’s okay.

Sheila:
Okay, never mind. It’s okay. [Inaudible 00:15:54] Okay. Bye.

Jill Donovan:
Okay. She’s at 52.

Kelly Smith:
She is?

Jill Donovan:
She’s going to be nervous. Okay. Well, so Liz, technically won. We don’t have to give away something every podcast.

Kelly Smith:
No, we don’t.

Jill Donovan:
No. So I think mission statements are important, because it shapes the way that you do things and the way that you’re laser focused on your mission.

Kelly Smith:
Except that we should probably know what the mission statement is after it’s been determined. So we should tell everybody this.

Jill Donovan:
I think a lot of people could say one cuff at a time.

Kelly Smith:
Agreed.

Jill Donovan:
They know that. That’s easy to remember, but the other part, doing it in uncommon ways, we’ve always done it in uncommon ways.

Kelly Smith:
But I will give credit that everybody did say something about changing lives or impacting people or something one cuff at a time. So they got the beginning part even though the words weren’t exactly.

Jill Donovan:
Maybe we should have just let them rewrite the mission statement.

Kelly Smith:
That’s true.

Jill Donovan:
Yes. Well, I liked that they each attempted. My favorite was probably Holly. She may have shingles right now.

Kelly Smith:
She did seem a little stressed on the quiz. I will say.

Jill Donovan:
Wait, do you get shingles from stress?

Kelly Smith:
I think, yes.

Jill Donovan:
Do you get shingles from stress?

Kelly Smith:
I think it’s stress induced.

Jill Donovan:
Well then, why doesn’t anybody ever say, “Oh my goodness, you’re going to give me shingles?”

Kelly Smith:
I don’t know.

Jill Donovan:
Like from the stress? Like people say, “Oh, you’re going to give me hives.” But nobody ever said-

Kelly Smith:
We could start making that a thing now. Oh my gosh, the shingles are…

Jill Donovan:
You’re going to give me shingles. Will you stop? I bet Holly at the beginning stages of shingles right now.

Kelly Smith:
We’re going to have her on next week, so you can check.

Jill Donovan:
Oh, okay. This was fun. I love to laugh. Laughter and bracelets are good for the soul, and I hope that this in some way made you laugh or chuckle today. Nobody uses the word chuckle.

Kelly Smith:
Or busy bee.

Jill Donovan:
And that you learned a couple of new words on CEO ish. We will see you next time. Thanks, Kelly.

Kelly Smith:
Thank you.